In today's marketplace, most traditional modes of advertising are becoming too expensive and also less effective.

• Newspapers and magazines are losing circulation.

• Digital video recorders (DVRs) allow people to record their TV programs and fast-forward through commercials.

• Satellite radio provides listeners with a commercial-free listening alternative to traditional radio.

All three of these audiences are shrinking rapidly. However none of this holds true with outdoor advertising; especially billboards! Outdoor advertising is like no other form of media. The audience is always growing while the number of available locations remains static. Billboard advertising is the perfect way to reach people where they live, work, and play

According to Marketing Charts staff:
3 in 4 American adults report having noticed billboard (static or digital), transit or street-level advertising in the past month, finds Arbitron in its 2013 “Out-of-Home Advertising Report*,” and that rises to 84% among those who have driven or ridden in a vehicle. Among adults who have viewed a billboard or other out-of-home media in the past month (“OOH media viewers”), many have taken a range of online and offline responses, ranging from watching an advertised TV show to visiting an advertised website.
*About the Data: Arbitron and Edison Research completed 912 surveys with U.S. residents aged 18 or older to investigate Americans’ travel habits and their relationship to out-of-home media. The research was conducted in January and February 2013 through telephone interviews using random digit dialing (RDD) landline and cell phone sampling. The survey was offered in both English and Spanish language. Data were weighted to national 18+ population figures.

Comparable to other media, your outdoor billboard cost per viewer is the lowest of all advertising! Billboards get you seen, and prove to be the best value for your advertising dollar.